https://www.shelleyortega.com/about daily 0.75 2026-01-24 https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/d9e3d7c2-4003-452a-b1f4-75e33ce892e5/IMG_0841.jpeg https://www.shelleyortega.com/home daily 1.0 2025-12-30 https://www.shelleyortega.com/portfolio daily 0.75 2025-12-30 https://www.shelleyortega.com/portfolio/awards-recognition monthly 0.5 2025-03-20 https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/3b8f93f5-895a-43c8-91ca-81e82aa6ab92/1711638913022.jpeg Portfolio - Awards & Recognition Collaborated within a dynamic team that secured a Silver recognition at the prestigious Shorty Impact Awards for our outstanding contributions to the success of Knorr Taste Combos, showcasing innovative strategies and impactful campaigns https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/ddccd290-4011-4d16-ae7b-10f912e23c6e/AJI_reveal1.jpg Portfolio - Awards & Recognition Played a key role in leading and managing the social execution for Ajinomoto's "Cancel Pizza" campaign, which challenged MSG misconceptions. Also supported in the connections strategy, contributing to the campaign's success by winning a Bronze Cannes Lion in 2024 for Social & Influencer (Consumer Goods). https://www.shelleyortega.com/portfolio/paid-social-performance monthly 0.5 2025-03-20 https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/a2eb1668-6641-4f3b-a8e4-b1a7476bc278/Screenshot+2025-01-29+at+3.03.30%E2%80%AFPM.png Portfolio - Paid Social & Performance Assisted on driving online viewership and subscriber growth through strategic content optimization. Spearheaded testing initiatives for Comedy Central Originals, utilizing YouTube Brand Lift Studies and Meta Beta Polling to measure brand awareness, ad recall, and views. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/ba8d95ad-39e1-42e6-ae89-1dd035e464ce/Screenshot+2025-01-27+at+12.23.56%E2%80%AFAM.png Portfolio - Paid Social & Performance Provided a clear and concise overview of the dos and don’ts to ensure all ad content aligns with the network's standards. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/55e095c3-f195-4674-90c0-3bd258f684a8/Screenshot+2025-01-26+at+11.22.13%E2%80%AFPM.png Portfolio - Paid Social & Performance This slide outlines Zoetis' paid social strategy, which emphasizes an always-on content approach combined with tentpole activations to maintain consistent engagement and improve performance. https://www.shelleyortega.com/portfolio/content-creation-social-strategy monthly 0.5 2025-12-19 https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/9df694a1-ad8c-46d1-bbb2-0c003035f6da/Screenshot+2025-01-27+at+12.58.29%E2%80%AFAM.png Portfolio - Content Creation & Social Strategy Played a key role in the planning and execution of social media content for Fboy Island, across both organic and paid campaigns. Organized the daily content rollout, assisted with community management efforts, and collaborated with the cast—by selecting custom copy and promotional content to enhance engagement and reach. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/8e8b9284-b7eb-42a7-a943-348f3ce8ab97/Screenshot+2025-01-27+at+1.00.30%E2%80%AFAM.png Portfolio - Content Creation & Social Strategy Developed the social media content for Sweet Life: Los Angeles. Spearheaded the monthly content rollout, supported the planning of the pop-up events, and worked with the cast—crafting tailored copy and promotional materials to help boost audience interaction and visibility. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/e11ba4f6-87c1-48d1-bcf9-a04fa36dc968/Screenshot+2025-01-27+at+11.51.08%E2%80%AFPM.png Portfolio - Content Creation & Social Strategy Planned and scheduled social media content for The Big Shot with Bethenny. I managed daily content rollout, helped with community management efforts, and worked closely with the cast—providing them with tailored copy and promotional content to amplify engagement and reach. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/b38c698c-baa5-45ac-8bf7-c77151e6510e/Screenshot+2025-01-27+at+1.01.23%E2%80%AFAM.png Portfolio - Content Creation & Social Strategy Managed the scheduling and execution of social media content for Wahl Street, overseeing both the copywriting and volume of content being promoted. I ensured a strategic and consistent rollout across platforms, optimizing engagement and brand visibility through well-crafted messaging and content planning. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/474810f0-4927-4df9-9ac1-9e1d68ef211b/OA_JB+Halloween_1x1_FB_IG_LK_Static_1.jpg Portfolio - Content Creation & Social Strategy Created a compelling social media post for Opening Act, designing the visuals and writing the copy to effectively engage and inspire the audience to support the cause. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/5df18b2a-ab3d-4eda-ae45-90b5d9d11da1/Screenshot+2025-01-27+at+12.47.53%E2%80%AFAM.png Portfolio - Content Creation & Social Strategy Contributed to creating innovative brainstorming ideas for the KnowMSG Instagram account, focusing on engaging content concepts to raise awareness and connect with the audience. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/8c4d9051-8dbc-45a6-9afe-deb8e026c735/Screenshot+2025-03-19+at+9.27.18%E2%80%AFPM.png Portfolio - Content Creation & Social Strategy Helped develop the concept for this campaign, which aims to challenge common food misconceptions and educate audiences through engaging visuals while driving awareness to KnowMSG. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/474b3541-d2fb-4d36-91db-d9bec7d88ba4/Screenshot+2025-03-19+at+6.56.04%E2%80%AFPM.png Portfolio - Content Creation & Social Strategy Builded this slide to showcase December's top-performing Instagram posts, highlighting interactive content as the main engagement driver. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/0ee145da-8d03-4f96-8c06-6226d20fdf00/Screenshot+2025-01-27+at+12.32.59%E2%80%AFAM.png Portfolio - Content Creation & Social Strategy Designed highlights Instagram Story ideas to boost engagement, including interactive polls, captioned still images for trending topics, and tappable long-form clips like tutorials and unboxings to drive views. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/32804963-e289-4dff-b241-ad516e23bb11/Screenshot+2025-01-26+at+11.16.50%E2%80%AFPM.png Portfolio - Content Creation & Social Strategy Created a crisis and social monitoring recommendation slide for the Zoetis account, providing strategic guidance on how to manage and monitor social media crises effectively. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/a4a163b2-8018-47eb-b590-d1e4fc78960d/Screenshot+2025-03-19+at+8.51.08%E2%80%AFPM.png Portfolio - Content Creation & Social Strategy Managed and designed the Zoetis Social Playbook, detailing key strategies to strengthen Zoetis' digital presence through content planning, paid media tactics, and platform-specific recommendations to boost engagement and growth. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/b3f147e6-bbdf-4dd3-ac74-5382027ae69e/Screenshot+2025-03-19+at+9.26.12%E2%80%AFPM.png Portfolio - Content Creation & Social Strategy Outlined Degree's social content strategy to highlight its commitment to empowering girls in soccer, featuring an announcement phase, a hero moment takeover, and key tactics like teaser posts, influencer collaborations, and impactful statistics. https://www.shelleyortega.com/portfolio/strategy-campaign-development monthly 0.5 2025-12-19 https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/f6fa0195-f837-4491-b463-b01120506532/Capture0000.PNG Portfolio - Strategy & Campaign Development The Dove RE+AL campaign builds excitement in clean beauty with influencer partnerships, social content, and unbranded mailers. The launch introduces RE+AL as Dove’s affordable clean haircare solution, supported by events, influencer content, and media coverage to boost awareness and engagement. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/427728b9-388c-42b5-81ff-6ba78f67fdd8/Screenshot+2025-03-19+at+5.59.47%E2%80%AFPM.png Portfolio - Strategy & Campaign Development The #DoveB3stieCheck campaign follows a three-phase strategy — building anticipation through influencer sampling, driving engagement via creator partnerships, and sustaining excitement with Dove Ambassadors and UGC amplification. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/404e5f5d-0970-4b4e-8f31-1308f507c451/Screenshot+2025-03-19+at+6.05.56%E2%80%AFPM.png Portfolio - Strategy & Campaign Development The Dove B3stie Check campaign drives awareness and engagement through influencer content, creator participation, and user-generated posts amplified on Dove's TikTok channel. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/a4c87705-03b8-4768-b938-205571e1713a/Screenshot+2025-01-27+at+12.14.11%E2%80%AFAM.png Portfolio - Strategy & Campaign Development This giveaway and campaign webpage strategy features a Hero Bestie Partner who promotes the campaign via a TikTok unboxing video that directs viewers to the giveaway page. Participants can enter for a chance to win free Dove VitaminCare+ deodorant, with 500 winners selected to receive samples by mail. The campaign also captures participant data for potential future remarketing efforts, and once all winners are confirmed, entrants are encouraged to subscribe to Dove emails. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/a93c3253-858d-4b8b-b500-0602063df679/Screenshot+2025-01-26+at+11.17.22%E2%80%AFPM.png Portfolio - Strategy & Campaign Development A comprehensive step-by-step powerpoint deck for TikTok and Instagram, that helps brand creators understand how to enable media agencies to execute paid sponsored posts from their handles. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/10bbf355-96e2-4b50-b6af-038c5dee079f/Screenshot+2025-03-19+at+5.58.36%E2%80%AFPM.png Portfolio - Strategy & Campaign Development This slide outlines KnowMSG's agile content creation process with four key phases: trend mining, client review, content creation, and posting. https://images.squarespace-cdn.com/content/v1/63055dd6bde2d00949a3270c/ddce4db0-2966-4b02-8b9c-18fb07660873/Screenshot+2025-03-19+at+9.58.06%E2%80%AFPM.png Portfolio - Strategy & Campaign Development Degree's "Change the Field" campaign engages audiences in August with an announcement, hero moment, and a CTA linking to a landing page on empowering girls in soccer. Tactics include earned media, owned content, influencers, and OOH, backed by paid support.